Impress | Men’s Fashion Site

Impress is an online men’s clothing store with a mission to make fashion approachable and help customers find outfits for various occasions. I contributed to user research, brand development, and the design of responsive desktop and mobile experiences, and conducted user testing to gather insights that informed design decisions and improved user satisfaction. Deliverables included wireframes, interactive prototypes, and high-fidelity mockups created using industry-standard design tools.