Motorola Mobility

At Motorola, I designed a range of CRM (Customer Relationship Management) marketing materials, including email campaigns, push notifications, and mobile web experiences.

Below are two campaigns I worked on for new product announcements: the re-invented razr and the Motorola One Action.

For the razr campaign, we took a different approach from our typical low to mid tier product launches. The focus shifted from technical specifications to design and style, positioning the device as a fashion-forward statement piece. The email design featured minimal copy to clearly convey the core message and emphasize the product’s distinctive design.

For the Motorola One Action campaign, the objective was to surface the primary value proposition immediately—the action camera. The campaign highlighted this key feature upfront, followed by supporting features paired with clear call-to-action buttons to drive engagement and encourage further exploration.